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Authority is perceived respect in the minds of your consumers.

Authority is also correlated with trust in a lot of ways

Trust is the currency of transactions - You can't sell your products/services to a person without building trust.

The biggest problem of modern social media is the flex of views at the expense of character, positioning, and authority.

• Creators are flexing how they go viral

• Agencies are flexing how their clients went viral

There is nothing wrong about getting more views but if those views are coming at the expense of compromising with your authority or market positioning then more than anything else, those views will ruin your brand.

Those views will ruin the way people perceive your brand.

In the chaos of social media, you need to be very specific about what you post and what you don't.

Too many people take content very casually but your content should make you 1 of 1

But what is going around in the content space right now is unbelievable:

• Everyone doing the same trends

• Everyone using the same scripts

• Everyone uses the same editing style

All of this makes you 1 of many and that completely negates the idea of building a personal brand in the first place.

Make it Win-Win

If you are a creative entrepreneur, your goal should be to build a niche community of dedicated followers who buy from you.

Because you don't want to create for views - you want to create for trust and conversions.

Authority builds when you talk about your experience of doing things that others aspire to do.

When they see you go from A to B, it gives them hope!

They want to take that path as you did and they know you are the perfect person to seek help from. They consume your content with intent, they engage with intent, and they buy because they trust you.

There is no fakeness just pure value transfer, which benefits you and your audience at the same time.

It is a Win-Win!

Growth VS Value Dilemma

As a creator, I have created content just to go viral, get views, and followers for the first 2 years of my career and I could only get to 9000 followers

When I realized the shallow nature of that process, I changed everything:

I deleted my old Instagram page and started posting content for connections and authority on a new Instagram page.

This time intent was not to go viral but to tell people what I know the best in the most transparent way possible.

The result?

200k+ followers in 10 months.

My growth halted at 205k followers for over 2-3 months because again I started creating content that would quickly take me to 300k followers.

Creating content for virality is never the right strategy - you will always end up doing dumb things

Create content to:

• Push your brand narrative

• Showcase your vision

• Show the process

• Build Trust

And if you go viral, you go viral - that's the best-case scenario.

Create for building authority!

When you create for authority, you get to do what you love for a living because you can predictably make money from content.

When you create for authority, you get to build a community of people who believe in you

Process of Building Authority

Building a brand of authority consists of a simple process: