Ever since I can remember, I have loved marketing, storytelling, and sales.

There has been this natural tendency since childhood to create drama when I used to tell stories in my social circles, and that tendency translated into my content and in my company.

I started reading marketing books in 2nd year of my college and that changed everything for me.

Marketing didn’t feel like another subject - it felt true, it felt authentic.

It felt like - what is this world without marketing and storytelling?

This flurry of emotion led me to choose a career that will revolve around marketing for years to come.

I am forever grateful that I am able to do things I love to do for a living.

BUT, after all these years, something happened this week that made me take a very hard decision

After years of learning about marketing, I made one of the most basic mistakes of my career with my friend and now business partner, Saksham.

Resistance in marketing

Marketing is about creatively positioning your product/service in the minds of your customers.

It is also about reducing the resistance

If consumers are confused whether it is for them or not, your marketing has failed.

More options confuse people - they overthink, and conversions go down.

That is exactly what happened with The Journey Club

The Journey club started with one retreat we did last year, and became one of the fastest-growing communities in our country.

But people had too many doubts and confusion, because of our other products.

My product - Cold Models

Saksham’s product - ECB

Because of too many choices, people couldn’t decide which one to enroll in, and that led to the downfall of conversions on everything.

More resistance, fewer conversions!

For months we tried to find answers but answer was always in front of us - we were not ready to accept it!

The Hard Choice

Our goal for The Journey Club since the start has been to make it one of the biggest community-driven lifestyle brands in India, and everything else we do is peanuts for both of us.

So we said fuck it and decided to kill our products to scale Journey Club.

Problem solved!

No choices, no confusions, no resistance, more conversions, a step forward to our vision.

Yeah, this is it - we both are killing our products for the bigger dream.

You gotta make the sacrifices.

What does it mean for you?

If you want to master the art of cold outreach and get clients that pay you $3k-$5K every month - THIS IS YOUR LAST CHANCE!

I have signed billion-dollar companies using my cold-outreach strategies, and I have given away everything inside cold models!

If you don’t get it now, you will never be able to get it again.

When you wake up on June 1st, you won’t see cold models and you will not be able to enrol, that is my promise to you.

Bonus - Use the code ‘endgame’ at checkout to get 20% off

Click here to enrol now!

Life update

1. I have started documenting my journey on YouTube, and I am loving it. DJI Osmo 3 made it effortless for me to document everything.

2. Revamping my Instagram strategy from scratch. The goal is to get to 500k followers by the end of this year

3. ContentFloww is scaling with the right team and systems, finally after years of execution, learnings, failures, and optimizations.

4. The Journey Club is going to put a big dent in Indian creator economy - I promise!

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Much Love,

Akshat tongia