Sales and marketing are the lifeblood of your freelancing/service business. If you are unable to get clients as per your projections and you are always struggling to get clients your business will always suffer.

I read it somewhere that:

This hit me hard!

It doesn’t matter how good of a job you do - your clients will eventually leave.

This is how amateur service business owners behave:

• Work hard to get clients

• Get a client and get paid

• Stop sales and marketing

• Start spending their money

• Lose all the clients

• Start sales and marketing again

• Stay anxious until they get a new client

• Repeat the loop

If this sounds like you, you need to stop it today and change the way you run your business.

This was me for the longest time and this was a big mistake. If you are reading this, you don’t have to make the same mistake

You need to completely change your approach to build a service business that consistently makes you $20k - $50k/month

This is how PROs do it:

• Work hard to get clients

• Create systems for the sales process

• Get a client and get paid

• Reinvest their money in tools and team

• Never stop sales and marketing

• Build a queue of prospects

The most important question is - How do you get clients consistently?

But before we get into that, let’s quickly discuss a major problem

THE PROBLEM

The problem with the majority of service business owners is that they have a two-step marketing funnel

Sends a DM/message → Push prospect to get on a call

If this is your marketing funnel you will never be able to get clients.

No one is going to buy from a random cold email from a stranger sitting in the other corner of the world.

This is not how sales is supposed to work.

Every business has a sales cycle!

If you are delivering a service that no one else is offering in the world and you have a golden opportunity - this 2-step approach can work

BUT…

I am sure that’s not the case, so you need to be patient.

You need to understand a simple 4-step funnel

Discovery → Nurturing → Interest → Sale

If a prospect has a problem that they are actively looking to solve - they might convert into a customer directly after discovery but finding those prospects is hard in the first place - they are like 2% of your entire target market, maybe even lesser.

Everyone wants to target this 2% and in that process, they forget about the remaining 98% that can become their customers in the future.

Good sales is like sowing the seeds without any expectation of fruits but if you take care of the seeds you will eventually get fruits in the future!

Let’s talk about how I sow these seeds for my company!