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Social media is changing in 2024!

A new cycle is here and if you are reading this - You are early and this is your chance to break out.

One important characteristic of humans is ‘Boredom’

When we experience something in abundance, we stop valuing it and our minds passively ignore it.

The majority of social media consumers are in a state of passive ignorance and it is not their fault - I am amongst them as well!

I mean if you observe social media right now 90% of the content is just garbage:

• Same beat drop edits

• Same bg music in every other reel

• The same transition and topics

• Hyper edited content with no soul

There is no value to anything anymore - Just a bunch of pixels assembled for nothingness - It’s just there for its sake!

Yes! Hyper-edited videos and transitions are cool to watch but they just fry my brain now!

You shouting in a video, doing something Embarrassing, or adding 10 graphic elements in the first 3 seconds might give you my attention, you might even get a like but I won’t remember and respect you!

I mean:

• Tell me something of importance

• Tell me your thought process

• Talk to me like a human - so I can connect with you.

When everyone is making fancy edits - Take the opposite route!

Or you will just get stuck in mediocrity again!

THE END

The era of shimmery, fast-paced, trend-driven, hyper-edited social media is coming to an end!

Artificial intelligence tools and technology have lowered the barrier of entry in the creator ecosystem - Everyone can create hyper-edited content now!

It is hard to spot the difference between a video edited on Professional software or a cheap Android phone!

When the barrier of entry lowers - Nuance, depth, experience, and sharing your raw journey stand out.

As a creator/aspiring creator this is your chance to make the move - Move towards a slow-paced, soulful social media - where you speak your heart out, share your raw experiences, and build a community of people who connect with you on a deeper level!

Consider every graphic element in a video as a hindrance between you and the audience!

Social media consumers are craving more depth and connection with creators!

And It is just not me, some of the biggest creators in the world are proving it:

Before we move on, a quick shoutout to this week’s sponsors!

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1. Mr.Beast is changing his strategy

Even Mr. Beast realizes the change and is slowing down his videos - If you are a creator you don’t want to bet against the most successful creator the world has ever seen

2. Sam Sulek

Sam Sulek is a Youtuber who uploads up to 40-minute long vlog style content - No edits, no sound effects - nothing!

Just raw talk and pure obsession for Bodybuilding!

He has built a community of 3.15M on YouTube in a matter of months and makes close to $250k from YouTube ad sense revenue alone

3. Iman Gadzhi

He has started creating raw videos as well - He is one of the greatest internet marketers in my opinion.

Even though he is sitting in a Maybach - The videos are raw haha

He has the capital to create Netflix-style documentaries so why these raw videos?

If you are smart - You can connect the dots

For the dumb ones - I can’t help you!

MY FINAL THOUGHTS

I am excited about this new era of social media because this will create a big gap between creators with no substance and creators with nuance, depth, and real stories!

If you rely on edits and transitions you will still get a lot of views on socials - Don’t get me wrong!

But if you dig deep into creator communities - you will find a huge gap in the quality of the audience.

At the end of the day likes ain’t cash!

• Help more people

• Add depth to your content

• Add more personality

• Try to connect on a deeper level

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Talk Soon!

-Akshat