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1. How to generate high-quality leads for your service business

2. My secret cold outreach system

3. Sales call framework to close high-ticket clients

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Back to today’s letter now

Enjoy reading!

In the last 3 years of my marketing career, one thing that has given me the highest returns is:

Understanding how to “Interrupt patterns“ online

I started my marketing career on my own, without a degree, just by using the Internet in late 2018 when social media platforms were already matured.

You would have not been reading this If I would have started my career in 2011.

WHY?

Because 2011 Social media was in its early stages

Posting anything was a Pattern Interrupt back then but everything has changed now!

Because of globalization, and easy access to the internet - social media platforms are now flooded with content.

If you are posting content for its sake:

• Your content will be passively ignored

• Your content will be thrown in the black corner of the Internet

• Your Ads won’t be profitable

• Your articles won’t rank anywhere

• Your videos won’t get views

Not just content!

This maturation and sophistication now apply to everything you do online.

People made millions of dollars by running Fb ads in 2011 because it was easy to run ads and it was easy to convince people to run ads for their businesses.

This is almost impossible now!

Every other person has a digital marketing agency.

Clients have now matured at least in first-world countries.

The Internet has matured!

Consumers are open to buying online but you can’t sell them crap.

• It’s hard to get replies to basic cold emails

• It’s hard to run profitable ads as the platforms mature

• It’s hard to grab attention online

And that’s why you need to learn how to interrupt patterns

What is Pattern Interrupt?

Anything that makes people stop and pay attention online is a pattern interrupt

• High tone start of the video

• A statement that makes them think

• A headline that makes them want to read

• A video edit that they have not seen before

• An email subject that makes them smile

• A dramatic bg music

• A sound effect at the right time

• A zoom cut

• A text hook

• A meme

• A cute cat

• A hot girl

• A handsome guy

In short, pattern interrupts are the opposite of boring!

Once you learn how to interrupt consumer patterns online you become invincible!

• You can write cold emails that get replies

• You can create videos that get millions of views

• You can market your products better

• You can run profitable ads

• You can get high-paying clients

It truly is a marketer’s superpower

Now that all the information junkies and Reel scrollers are not reading let’s talk about how to Interrupt patterns online

Spot and Run

Interruption cannot be caused by following what everyone does.

You need to spot what the mediocre majority is doing on the Internet and run in the opposite direction.

You can’t interrupt patterns by doing things that everyone does.

Start by isolating yourself from the garbage of the Internet.

Adding Red and green captions on your videos is not how you interrupt patterns anymore!

It is not because captions don’t work

It is because everyone is doing it.

The Internet is flooded by content with Hormozi-style captions

You need a new style.

A style people haven’t seen on the Internet before.

“Abundance of anything in the world is passively ignored”

If you are sending the same cold emails saying - I will edit videos for you for free.

It doesn’t matter if it is Free or not - You won’t get replies!

Because

Everyone has the same angle!

Everyone is thinking in the same old way and it is boring.

Before you do anything online ask yourself:

How do I stand out?

Pick the consumer’s brain

“Content is for consumers not for creators.”

As a creator it is easy to ignore the consumers because it is your art, you should create what you like creating.

But look around you!

The best creators know what consumers want

Set aside some time in your creative process to just think from a consumer’s point of view

• Will I watch this video myself?

• Will I read this article myself?

• Will I reply to this email myself?

• Is this helpful in any way?

Answering these questions will help you get 10X better results online.

Be selfless!

Find an overlap between what consumers want and what you love creating online.

This is how you will create an Internet persona that is unique to you and is not witnessed before.

This is how you will get results that the mediocre majority can only dream of.

Disconnect and observe

Creativity is a prerequisite to succeeding online!

We all are creative beings but our creativity is dying because of mindless consumption.

The brain is always foggy, it doesn’t have space to think creatively when all you do is scroll reels and see people dance.

Disconnect every day and just observe the world around you.

That’s how you get creative ideas and when you do - write them down

You cannot interrupt patterns following the hacks of the Internet.

You can interrupt the patterns following your creative voice!

Give your brain the bandwidth to think clearly!

Run an Experiment

Some ideas work, and some don’t.

Constantly Run experiments and track the results.

Keep optimizing, keep experimenting.

If you want to learn how to create videos that help you interrupt patterns online and get you millions of views

Checkout VisualFloww - https://visualfloww.carrd.co/

-Akshat Tongia