This is why your videos don't get views!

Why my short-form videos are not getting views?

Short answer - Because you don’t know what you are doing

Now let me give you a long, honest, and brutal answer

Let’s dive deep

No clear reason

Before posting every video

Ask yourself - What is the point of this video?

• To get followers?

• To get views?

• To get sales?

• To build authority?

• To build trust?

What is it?

Step back and focus on the fundamentals for a moment.

You need a solid foundation for your short-form videos to work in your favor.

You are not getting views because you are driving a car with no clear destination.

In order to reach any destination safely:

• You want a well-functioning car

• You need fuel

• You need driving skills

• You need a defined destination and

• You need proper directions

Start with absolute clarity!

The Strategy

Your videos don’t get views because they have no personality. There are no stories and there are no emotions

Your videos are soulless garbage floating in the sea of social media content.

Your videos are just a resistance keeping scrollers away from their dopamine and wasting their time when your videos should act as an enabler for the viewers!

3 Tips, 5 hacks, 2 tools

Stop it!

You need depth and nuance in your videos, people are tired of shallow content.

Give them something worth watching.

Give them value for their time!

Target Audience

Your videos should help, inspire, solve problems, and provide solutions to your target market.

Your videos don’t get views because you don’t know who is watching your videos!

• College students?

• Working professionals?

• Single men?

• Housewives?

Get clarity about your ideal viewers and what are their pain and problems.

Now create short-form videos that solve their pains and problems.

Very few creators really understand this and keep creating videos that they like to create, ignoring the needs and motivations of their viewers

As a video creator, your job is to stay true to your creative art but also to keep viewers’ interests in mind.

There is nothing wrong with just focusing on your art as well but with that strategy, you won’t make money!

The structure

You are competing in a sea of content, serving non-stop scrollers

Get a good hook

Add stories for retention and

Remove the CTAs(waste of time)

Have a structure in your video if you are serious about getting views on your videos.

Platform context

Lifestyle, infotainment, highly produced content works on Instagram

Stories and controversies work on YouTube

Content that is highly shareable works better on Instagram compared to YouTube because sharing is easy on Instagram, it is not on YouTube.

Keep the context in mind always.

Context will help you make smarter decisions and will always help you get better views on your videos!

It’s ever ever-changing space but if there is one thing that stays constant is human psychology. Learn how to navigate in cohesion with it and you will succeed with videos!

Keep creating art!

Talk soon

-Akshat

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