YOU ARE IRRATIONAL

People attribute their success to their hard work and efforts but they attribute someone else’s success to luck or other external factors.

This is the self-serving bias of the human brain.

Every human is irrational; this is how everyone is wired deep in their psyche.

Maturity is accepting human irrationality and thinking from a neutral ground.

The reality is that market timing, luck, hard work, network, etc all play equally important roles in success.

That’s why we read the concepts of smart work because hard work alone can’t take you anywhere.

Every daily worker would make more money than you and me if it were just about hard work.

You become smart by self-educating yourself - Understanding how humans behave, how economics work, and how value is created at scale.

Act like a wild lion looking for a hunt!

The lion goes slow, observes the environment, looks at the opportunity, and when the timing feels right - goes all in and hunts the deer.

THE DISCONNECT

A lot of people are unable to make money with their services because they are either in the wrong market or they are in the right market with mediocre mindsets and skills.

• Some markets have more competition than others

• Some markets will support your natural skills, some won’t

• Some markets are easy to navigate, some are not

• Some markets are sophisticated, some are new

• Some markets have more demand than others

• Some markets have more rich people than others

80% of the people end up serving a sophisticated market with basic amateur skills and fail miserably.

10% want to serve a market that has no money with their top-notch skills

10% of the remaining people are smart - They time the right market with the right skills and make a lot of money

Before you watch a random YouTube video of an SMMA guru telling you how your life will change and start working like a mad dog - Think Twice.

Let’s get to the sauce

If I would be starting today from scratch, these are 5 agency models I would start before 2025 for ++++++++++++ AURA and money!